A critique of tourism policy and planning in Croatia Essay

A critique of tourism policy and planning in Croatia - Essay Example 2. Definition of term 5 3. Statement of the problem 6 4. Tourism vision and policies 6 5. Issues facing developments of tourism in Croatia 7 6. Tourism strategies 8 7. Analysis 10 8. Conclusion 12 Annex 14 Bibliography 15 Executive Summary This study is about tourism planning and management. As tourism has been significant source of revenue and development in the Republic of Croatia, its tourism planning and policies are inspected and analyzed. A critique is forwarded to point out the deficiencies between the policies and the actual performance. The study is subdivided in several sections that discusses following issues: a) key features of the existing tourism patterns, its significance to economy and employment; b) Issues or problems facing tourism in Crotia; c) Institutions working for its development; d) official strategy of the country and, e) finally, an analysis whether the strategies spelled out are realistic and achievable. The Study used available sources of information from the Ministry of Tourism, World Economic Review, and other published information to arrive at an analytical position. Study found out insufficienes on structural development of Croatia leads to its low competitiveness that does not go with its proclaimed tourism policy. A Critique on the Tourism Planning and Policy in Croatia 1. Introduction Tourism has been a significant part of any country’s economic development.... As tourism is a multi-faceted function, its policy, Mato, Bartuloci (2010a, p.255), a professor in Business and Economics in Croatia, said should be determined by the combined economic policy of agriculture, hotel industry, transportation, commerce and municipal services. In Croatia, tourism policy is developed by several organizations. At the top level, there is the Ministry of Tourism. The Croatian National Tourist Board (CNTB), the Croation Chamber of Economy, and at the regional level, it comprises of the tourists board, public sector representatives, travel agencies, enterprises and companies, residents, and others who are interested. The CNTCB is founded with a â€Å"view to promoting and creating the identity, and to enhance the reputation of Croatian tourism. The mission also includes the planning and implementation of a common strategy and the conception of its promotion, proposal and the performance of promotional activities of mutual interest for all subjects in tourism i n the country and abroad, as well as raising the overall quality of the whole range of tourist services on offer in the Republic of Croatia.† (CNTCB n.d.) 1.2 Key features of existing tourism patterns, significance to the economy and employment The importance of tourism in Croatia is fully expressed in this country since it depends much from tourism to boost its economy. Tourism in Croatia created 135,000 jobs in 2011, (12.3% of total employment). Economic indicators of the World Travel & Tourism Council (2012) showed a positive outlook and brighter promise for tourism in Croatia . Figure 1 below shows a picture of tourists’ arrival that records to 9,334.8 (thousand) in 2009 and a international tourism receipts of (US$ millions)8,889.4 for the same year.

Exam paper---read the requirement I send you carefully Essay - 1

Exam paper---read the requirement I send you carefully - Essay Example In this sense, everyone produces and consumers determine the market price of a product (Johansson, 2004). Similarly, the determined price defines and determines what is to be produced and the consumers who can afford the products. Prices provide incentive to consumers and producers, albeit in different ways. That is, whereas high prices encourage producers to create more goods and services, high prices result in reduced consumption by consumers (Johansson, 2004). On the other hand, low prices discourage production but encourage consumers to consume more of the concerned goods and services. These high and low price incentive result in a balance between demand and supply, the forces of consumption and production respectively, resulting in equilibrium (Johansson, 2004). This demand and supply mechanism results in the efficient market outcomes in which consumer satisfaction in society is maximised and minimum cost. This paper explores the concept of a perfect market with regards to how i t responds to changes in consumer demands. In addition, the paper compares a perfect market and a market with which one is familiar. The paper first explores the various types of market structures within which these factors interact. Market Structures Among the conditions or factors that create and define market structure are buyers, sellers, and entry and exit barriers for sellers and buyers, size of the firm, its market share and competition (Sayantan, 2010). The table below summarises the various types of market structures that a business entity may operate in. From the tabel, it is evident that competition increases from monopoly, oligopoly, monopolistic competition and perfect competition. Structure Buyers Sellers Size of firm Product differentiation Market share Competition Perfect competition Many Many Relatively small Homogenous product Small Fierce Monopolistic competition Many Many Relatively small Substitutes with different branding Small Fierce Oligopoly Many Few Average Homogenous Average High Monopoly Many One Relatively large No substitutes Highest No competition Monopsorry One Many Relatively small Substitute good Average Imperfect competition In a monopoly, state-owned companies run the market and states bar the entry of other players whereas in oligopoly, consumers buy products of different sellers (Sayantan, 2010). On the other hand, in monopolistic competition, companies sell similar products but brand them differently. The different branding is indeed the catch for monopolistic competition. By knowing the market structure, business can measure its market share and the forces operating in the identified market not to mention the competitors and the type and range of products (Sayantan, 2010). This information is quite helpful for investment, having known the risks therein. A business can also develop its vision, values and mission after studying the target market. A perfect Market Responds to Consumer Demand Changes    In economic terms, for a market to be defined as perfect, it should have certain characteristics. These features are collectively referred to as perfect competition and they include absence of externalities, profit maximisation, equal access to production factors, absence of barriers to entry and exit, no participant with power or influence to set prices and perfect market information. The idea of a perfect market is based on the